Job Description

Career Category

Marketing

Job Description

Role Purpose

The Hematology Product Manager develops and implements local brand plans across the product lifecycle, from launch readiness through in-line optimization. The role combines strategic brand management, customer insight, cross-functional leadership and disciplined execution in a complex, highly regulated specialty-care environment. The Product Manager partners closely with Medical Affairs, Market Access, Sales, Regulatory, Compliance, Finance and regional/global teams.

Key Responsibilities

2.1 Set Brand Strategy and Business Plans

Develop annual and longer-term brand plans aligned with global strategy, local market needs and agreed business priorities.
Translate patient, customer, market-access, sales and competitor insights into positioning, forecasts, budgets and measurable objectives.
Monitor the