General Manager, Performance Marketing

About the role

As the General Manager of Performance Marketing, you will build the lead engine that powers a network of 1,000+ brokers. This role balances data science with commercial strategy, ensuring our investment in performance marketing delivers a predictable and scalable multiple in settled loan volume.

You will own the performance marketing strategy, budget allocation, tech stack and multi-channel acquisition infrastructure required to generate high-intent leads, backbook monetisation and maximum loan-writer productivity.

Key responsibilities:

• Consumer acquisition: Architect and execute the acquisition strategy across AI Search (LLMs), traditional search, paid social, display, programmatic, strategic partnerships and organic channels to drive scalable lead volume and maximise settled loans.
• Funnel architecture & lifecycle marketing: