Job Description

Help shape patient-focused brand strategies by turning patient experience insights and market dynamics into meaningful marketing initiatives. You’ll work across Brand and In-Field Teams to support brand growth while upholding AbbVie’s Code of Business Conduct, policies, and applicable laws and regulations.

What you’ll do?

Identify market needs and opportunities using patient, stakeholder, and market insights.
Collaborate with Brand and In-Field Teams and other stakeholders to inform brand positioning and strategy.
Support the development and execution of strategic and tactical marketing plans, including digital and multichannel initiatives.
Analyze performance data, monitor brand KPIs, and support sales forecasts and promotional budget management.
Prepare and coordinate in-field materials and support the In-Field Team’s needs.
Provide business administration support, including purchase orders, contracts, invoices, events, and