Job Description

Job Summary

The Marketing Manager is responsible for developing and executing marketing plans to enhance brand awareness, drive revenue, and position the hotel as a leading luxury destination in Agadir. This role blends creativity, analytics, and strong knowledge of the luxury hospitality market.

Key Responsibilities

1. Marketing Strategy & Planning

Develop and implement annual marketing and communication plans aligned with Sofitel brand standards.
Identify target markets (leisure, wellness, luxury travelers, MICE, etc.) and create tailored campaigns.
Monitor market trends, competitor activity, and customer insights.

2. Brand Management

Ensure all communications reflect Sofitel’s luxury positioning and French art de vivre identity.
Maintain consistency across digital, print, and on-property