Assistant Store Manager

1. Store Operations & Customer Experience Support

• Assist in overseeing daily store operations, including opening/closing procedures, grooming standards, tester hygiene, and overall floor readiness.
• Ensure an exceptional customer experience by guiding Beauty Advisors and Specialists on consultation techniques and product storytelling.
• Handle customer queries professionally while maintaining brand service standards.
• Support the implementation of SOPs, hygiene practices, and store discipline.

2. Sales Performance & Commercial Delivery

• Support the Store Manager in achieving store KPIs, including sales targets, conversion rate, ATV (Average Transaction Value), UPT (Units per Transaction), and customer retention.
• Monitor product performance, stock levels, and replenishment to ensure availability of key items.
• Assist in executing