Job Description

You will own the digital-marketing data: the pipelines that bring advertising, social, web-analytics, email and app-store data into the warehouse, and the models that let the client see whether campaign spend turns into visitors and bookings.

What you will do

Build and run connectors to advertising and social platforms, web analytics, email-marketing tools and app stores, current and future.

Normalise campaign, spend, impression, click and conversion data across platforms so it can be compared.

Maintain the attribution and UTM models and the marketing data marts that feed the dashboards and ROI analysis.

Keep the connectors healthy through API changes, rate limits and credential rotations.

Work with the marketing stakeholders to define the metrics and reconcile them with platform reports.

Write the monthly progress report for the marketing data stream.