(Senior) Brand Manager (GC/Hema)
AstraZeneca
Job Description
Typical Accountabilities- Assist the planning, development, and implementation of marketing and promotional activities to support brand strategies and organizational objectives.- Oversee the design, evaluation, and ongoing improvement of marketing programs, ensuring alignment with brand strategy, market data and evolving marketing opportunities.- Apply expertise to study market trends, segment drivers, growth opportunities, and risks, contributing to decision-making and strategic direction.- Manage project budgets, timelines, and resources to enable effective execution of communication and promotional plans.- Contribute to creativity of product packaging, presentation and promotional activities.- Maintain awareness of competitive activity in consumer marketing.- Work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels.- Maintain effective communication and collaboration with internal teams