Job Description

Role Overview

The Product Marketing Manager owns positioning, go-to-market, launches, and adoption for company products. The role sits between Product/R&D, Marketing, and Sales. It turns product capabilities into clear value for each target segment and feeds market and customer insight back into the product roadmap.

Key Responsibilities

Go-to-market: Own GTM plans for new products, features, and major releases, from planning through post-launch review. Prioritize markets and segments, and run a tiered launch model (major / minor / silent).
Positioning & messaging: Build and maintain positioning, value propositions, and messaging for each ideal customer profile (ICP) and buyer persona, in [languages, e.g. Arabic and English]. Clearly explain how the product differs from competitors and alternatives.
Market & competitive intelligence: Research