Job Description

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Purpose of the job:

Lead SFP digital consumer engagement, CRM and digital-product development to create coherent consumer journeys and improve acquisition, engagement, service and retention.

Principal Accountabilities:

• Develop the digital engagement and CRM roadmap • Design consumer journeys across relevant digital and direct touchpoints • Establish segmentation, lifecycle communication and retention/loyalty programs • Manage digital products, platforms and enhancement priorities • Translate consumer needs into digital-product requirements • Coordinate digital acquisition, onboarding, engagement and service activities • Generate actionable insights from consumer and platform data • Partner with Technology, Data Privacy, Legal and other functions on platform and data