Job Description

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Purpose of the job:

Lead activation and deployment across SFP and CC, translating portfolio and brand strategies into coordinated, high-quality field execution across priority consumer touchpoints and geographies.

Principal Accountabilities:

• Develop integrated activation and deployment plans across categories • Lead Brand Activators and allocate resources based on business priorities • Translate SFP and CC brand plans into clear field execution requirements • Coordinate activation calendars to minimize duplication and execution conflicts • Manage agencies, suppliers and temporary activation resources • Establish activation standards, briefing materials and field controls • Monitor execution quality, consumer response and operational performance • Capture field learning and