Job Description

Role Purpose:

Owns local marketing execution for Rest of South Asia (Bangladesh, Pakistan and Sri Lanka), turning global strategy into locally relevant activity across product, brand and promotion, customer experience, digital and pricing excellence, in close collaboration with the central marketing team and within its standard guidelines.

Principal Accountabilities and Key Activities:

1. Localisation of global assets

• Adapt global campaigns, tools and creatives to regional and local-language requirements within central brand standards.

• Maintain a regional library of localised assets for commercial teams.

2. Regional plan activation

• Translate the central marketing calendar into a regional plan agreed with the commercial team.

• Drive execution close to the customer and support demand