OTC Product Manager
drreddyslaboratorieslimited
Job Description
Purpose: Manage/Oversee the development and execution of strategies to accelerate the growth of our OTC portfolio, in order to enhance brand awareness, while leading research activities to manage market share, facilitate benchmarking, support sales teams on local marketing initiatives and developing marketing competencies to ensure that they are in line with the goals and objectives of the OTC portfolio and the company.
Main duties and responsibilities
Monitor /review /strategize sales prices competitor activities and trends while developing appropriatestrategies in response while seeking new business opportunities to drive innovation and excellence within theOTC portfolio to guarantee that each brand retains their competitive edge, respond to and pre-empt marketchanges, increase footfall and strengthen confidence in the “DRLJL price” and build brand loyalty tocontribute to the success of the company.
Manage/Oversee communication of