Aveda Brand Digital Marketing Manager

Description

About the Role

The Manager, Brand Digital Marketing leads the brand digital marketing strategy for Aveda across the Korea direct market, while enabling SNDPs (Salon Network Distributor Partners) across APAC (excluding China) through scalable strategies, guidelines, best practices and supporting assets. Reporting to the Senior Director, Integrated Marketing, this role translates brand and business priorities into connected, data-driven digital programs that strengthen brand equity and accelerate growth. The Manager leads a team of marketing/communication specialists responsible for driving consumer acquisition, engagement, and loyalty across Social/Influencer/Advocacy, Media/Search, and CRM/Data while building and shaping brand equity in digital. This role works closely with Global Brand, Local Product/Channel Marketing, Commercial, E-commerce, Creative, and agency partners to optimize digital