Job Description

1. Media Planning and Organizing

Lead planning and implementing Media Campaigns based on the campaign objectives to deliver optimal media efficiencies.
To ensure the HBL Brand and Products get the optimal visibility and prominence by executing and closely monitoring the approved Media plans across all Mediums.
To be responsible for maintaining the complete media record for the Bank in order to address an Media up time

2. Value Additions

To ensure the airing of the negotiated media value additions and evaluate time to time for maximum ROI.

3. Research and Analysis

Lead reporting media activity with respect to the competition in order to provide timely information to the businesses for reviewing their business strategy.
Lead the quarterly bulletin providing the details of latest programming viewership number and upcoming big-ticket