CRM Manager
Helfy
AI assistant
Job Description
We’re looking for a hands-on CRM Manager to own and execute customer communications across key lifecycle touchpoints. This role is highly execution-focused, combining creative messaging, marketing automation, and data-driven optimization to drive customer engagement, retention, and loyalty.
Responsibilities
- Manage day-to-day customer communication channels, including email marketing, SMS, in-app messages, and newsletters to keep customers engaged and informed.
- Develop creative content and marketing messaging tailored to different customer segments and lifecycle stages.
- Ideate and implement CRM strategies across the customer journey. Develop and execute retention initiatives aimed at reducing churn, increasing LTV, and driving long-term customer engagement.
- Automation & Workflows: Build, monitor, and continuously