Retention Marketing Manager

Helfy

📍 Herzliya, Tel Aviv District, Israel On-Site ⏳ 5d ago
AI assistant

Job Description

We are looking for a data-driven Retention Marketing Manager to own and optimize our customer lifecycle and unlock new growth opportunities.

This role sits at the intersection of data analysis, lifecycle strategy, and project execution. You will analyze customer behavior across the funnel, identify retention opportunities, and lead strategic initiatives such as VIP programs, referral loops, and loyalty frameworks to increase repeat purchases, reduce churn, and grow customer lifetime value. This is a hands-on role - turning insights into high-impact retention initiatives.

Responsibilities

  • Own and drive the retention and lifecycle strategy across markets and customer segments to improve repeat usage, reduce churn, and increase customer lifetime value (LTV).
  • Lead end-to-end retention initiatives from analysis and concept development to execution and measurement - including