Job Description

As a Digital Marketing Specialist, you will play a key role in driving profitable digital growth in the Korea market by leading Paid Media content and communication strategies.

Your primary responsibility will be to plan advertising content and copy based on commercial priorities and customer insights, while optimizing digital campaign performance through effective content selection, landing page experiences, and customer communications.

In addition, you will analyze campaign performance, market trends, customer search behaviour, and organic traffic to continuously improve content strategies and marketing effectiveness. Working closely with regional teams and cross-functional stakeholders, you will help deliver a consistent brand experience and drive commercial performance across digital channels.

The Digital Marketing Specialist reports to the Digital Marketing Manager.

Responsibilities

Paid Media Content & Campaign