Job Description

WHAT YOU’LL DO

As a VM Playbook Specialist, you will play a key role in bringing H&M’s Visual Merchandising strategy to life across our global store portfolio. By translating strategic direction into practical tools, playbooks, and guidelines, you will enable Sales Markets to deliver a consistent, inspiring, and commercially strong customer experience. Reporting to the VM Operations Manager, you will help ensure that VM best practices are scalable, actionable, and easy to execute across different store formats and markets.

You will:

Translate global VM strategies, principles, and standards into clear, execution-ready playbooks, tools, and standard processes for Sales Markets and all store segments.

Own and continuously develop global Visual Merchandising guidelines for indoor displays, windows, and supporting visual tools such as Store Presentation Principles.

Ensure guidelines