CRM Marketing Specialist
inDrive
AI assistant
Job Description
We are looking for a data-driven Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives.
Please apply with your CV in English.
Please apply with your CV in English.
- Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments.
- Optimize campaigns for delivery across time zones, devices, and customer preferences.
- Ensure compliance with legal standards such as GDPR and other regional requirements.
- Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels.
- Maintain dynamic customer segments that update automatically as data changes.
- Trigger Campaign Configuration: Build and