CRM Marketing Specialist

inDrive

📍 Bogotá, Capital District, Colombia On-Site ⏳ 1d ago
AI assistant

Job Description

We are looking for a data-driven Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives.
Please apply with your CV in English.
  • Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments.
  • Optimize campaigns for delivery across time zones, devices, and customer preferences.
  • Ensure compliance with legal standards such as GDPR and other regional requirements.
  • Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels.
  • Maintain dynamic customer segments that update automatically as data changes.
  • Trigger Campaign Configuration: Build and