Job Description

Loynova is a B2B loyalty and customer engagement technology company founded in 2022 in Egypt. We work across MENA, with active engagements in Egypt, Jordan, Saudi Arabia and Iraq, in banking, fintech, telecom, retail and FMCG.

Our positioning is TRANSFORMED EXPERIENCES. We are judged on whether customer behaviour changes after we are engaged.

What you will do

Modelling

• Build, validate and maintain predictive models on customer level data: churn and attrition, propensity and next best offer, response and redemption likelihood, credit and collections risk, lifetime value, segment migration, and time to event.

• Own validation. Out of time testing, calibration, class imbalance handling, leakage detection, stability monitoring. Set the internal standard for what counts as a model fit to ship.

• Build uplift and holdout designs so campaign impact can be measured rather than claimed.

• Design and analyse A/B tests for new features and