Digital Marketing Specialist (BIL)
MedVirtual
AI assistant
Job Description
We are seeking a skilled and creative Digital Marketing Specialist to support digital marketing efforts, especially in the legal or professional services industry. The ideal candidate is experienced in content creation, campaign management, and marketing tools.
Key Responsibilities:
Strategy:
- Analyze client websites, traffic, ad accounts, and competitors
- Build digital marketing strategies that fit each client's budget and goals
- Recommend channel mix, messaging direction, and KPIs
- Adjust strategies based on performance data
Web Build:
- Build and edit pages on WordPress and Squarespace
- Follow established design systems and brand guidelines
- Adjust design systems when new content requires it
- Keep page structure, hierarchy, and on-page SEO clean
SEO:
- Run keyword research and competitive analysis
- Write and implement