Digital Marketing
OttoDigital Group
AI assistant
Job Description
Job Description
- Plan, implement, and manage online marketing campaigns across multiple channels (SEO, SEM, email, social media, etc.).
- Align campaigns with overall business goals and target audiences
- Coordinate with content creators and designers to produce engaging content.
- Optimize website and content for better visibility in organic search results.
- Perform keyword research, competitor analysis, and content optimization.
- Search Engine Marketing (SEM) / Paid Advertising
- Plan and execute email campaigns, newsletters, and automated flows.
- Manage email lists and track performance metrics (open rate, CTR, conversions)
- Market Research & Trend Analysis
- Stay up to date with digital trends, tools, and best practices.
- Conduct competitor analysis and customer behavior studies.
Minimum Qualifications
- Education min. bachelors degree in marketing, Communications,