Marketing Supervisor, AFH;市场主管,家外场景拓展

PepsiCo

📍 ShangHai-HQ-CHN, China On-Site ⏳ 19h ago
AI assistant

Job Description

Overview This role is designed to support the line manager in delivering high-quality, end-to-end marketing solutions to drive scalable and profitable culinary applications in AFH channels Responsibilities •Support the development and commercialization of culinary innovations, including application and SOP development, consumer and customer validation, and B2B tailored product solution •Execute integrated consumer-facing marketing campaigns to build penetration of PEP food solution and strengthen key customer relationship •Execute B2B marketing initiatives, including prestigious industry events, key customer engagement and professional (barista, chefs) engagement •Monitor project performance and consumer feedback, generating insights for application optimization •Manage marketing activity budgets, purchase orders, and agency operations to ensure effective resource utilization Qualifications •Bachelor's degree and above, with 3–5 years of marketing experience in leading multinational