Менеджер по маркетинговым коммуникациям БКЦА
PepsiCo
AI assistant
Job Description
Overview The Marketing Communications Manager is responsible for the flawless execution of integrated marketing communications (IMC) campaigns across multiple consumer touchpoints. This role ensures that brand communication is consistently and effectively delivered across media, digital, social, shopper, PR, experiential, and retail channels to drive brand growth and consumer engagement. Responsibilities Lead end-to-end execution of integrated marketing campaigns, ensuring on-time and in-full delivery across all channels. Adapt global and regional brand campaigns to local market needs while maintaining brand consistency. Coordinate cross-functional teams including Brand Marketing, Media, Shopper Marketing, Sales, Digital, Design, Insights, and external agencies. Manage campaign production, asset deployment, approvals, and agency deliverables. Ensure seamless consumer experience across paid, owned, earned, and retail touchpoints. Lead execution of product launches, seasonal