Job Description

1) Digital Marketing & Customer Acquisition

- Develop and execute brand-aligned, data-informed digital marketing plans to strengthen brand awareness and consideration, attract qualified new customers, and support conversion.

- Lead digital media planning and execution in partnership with media agencies, balancing brand-building objectives with measurable campaign performance.

- Collaborate with APAC and Global Marketing teams to activate global and regional brand campaigns through local digital channels, working closely with the PR & Influencer Marketing Specialist to amplify approved content through paid digital media.

- Analyze audience insights, reach, engagement, traffic quality, and conversion to continuously enhance campaign effectiveness.

- Collaborate with APAC and local e-commerce teams to align digital marketing