Performance Marketing Manager

# Performance Marketing Manager ## Job Summary The Performance Marketing Manager is responsible for developing, implementing, and optimizing digital marketing campaigns to drive measurable growth and maximize return on investment (ROI). This role focuses on leveraging data-driven strategies to enhance customer acquisition, engagement, and retention, contributing directly to the organization’s revenue goals. ## Responsibilities - Develop and execute performance marketing strategies across multiple digital channels including paid search, social media, display advertising, and affiliate marketing. - Monitor, analyze, and optimize campaign performance using key metrics such as cost per acquisition (CPA), click-through rate (CTR), and conversion rates. - Collaborate with cross-functional teams including creative, analytics, and product to align marketing efforts with business objectives. - Manage budgets effectively to maximize campaign efficiency and ROI. - Conduct A/B testing and other