Senior PPC Specialist

Soft2Bet

📍 Limassol, Cyprus On-Site ⏳ 2d ago
AI assistant

Job Description

We’re looking for a courageous, humble, and results-driven Senior PPC Specialist to join our fast-growing performance marketing team. If you live and breathe Google Ads, obsess over paid search trends, and possess the analytical firepower to help us dominate page one in competitive markets, this role is for you.

You will take ownership of cross-platform paid search campaigns, optimize high-volume budgets, and drive sustainable growth across both desktop and mobile apps in the US and North American regions.

Responsibilities

  • Plan, build, launch, and manage scalable PPC campaigns across Google Ads, Microsoft Ads, Apple Search Ads (ASA), Google Universal App Campaigns (UAC).
  • Monitor daily performance, execute bid strategies, manage budgets efficiently, and continuously optimize for maximum ROI/ROAS and lower CPA.
  • Oversee user acquisition campaigns for mobile apps across iOS and Android,