Job Description

The Market Activator is the primary interface between the Commercial Marketing Unit (CMU) and the sales areas, responsible for adapting and executing the CMU campaign (A-plan) into an effective, locally relevant A-plan. Operating at country level, the role drives activation across channels, manages area-level plans, and ensures A-plan performance is tracked and optimised in season and post season.

The role is a two-way bridge with a strong upward, country-first emphasis. As well as activating campaigns locally, the Market Activator is the country’s representative: gathers, champions and represents the country’s needs and liaises with the Geographic Area (the Market Activator Lead and the GA representation) to ensure those needs are reflected in the A-plan and carried into the CMUs. The role acts with the confidence to make the country’s case and, through the GA, to have it heard, challenged and escalated as required. Operating context: The role partners cross-functionally