Job Description

Key responsibilities

Marketing strategy and leadership

Set the annual and quarterly marketing strategy for North America, Latin America and assigned international markets, aligned to direct, account management and partner sales targets
Own the marketing budget; allocate it across channels and markets and report on spend, pipeline contribution and return
Direct the marketing resources: the India-based marketing and content staff assigned to these markets, agencies and contractors, and North America hires as the function grows
Set the operating cadence with India: shared plans, weekly reviews, clear ownership and turnaround expectations across time zones
Report marketing results to the Head of Sales and the global leadership team

Brand and demand generation (B2B, primary)