Senior Manager, Market Development and Planning

The Senior Manager, Market Development & Planning is responsible for identifying and developing opportunities that drive sustainable growth of the Consumer Business Unit(CBU). The role brings together market development, commercial planning, customer and market insights, geo-marketing, research, competitive intelligence and loyalty, providing the CBU Director and wider Consumer leadership team with the commercial fact base required to make informed strategic choices. The role leads the translation of the agreed CBU strategy into long-range and annual commercial plans, identifies emerging customer and market opportunities, and ensures insights are converted into clear commercial actions. This is a broad commercial leadership role requiring a strong understanding of the full consumer commercial ecosystem, including CVM, products, pricing, channels, digital services, marketing and brand. The role is not expected to directly own all these functions but must understand