Job Description

What you'll do：

1. Website & CRO: Own website performance and UX — front-end redesigns, layout revamps, and conversion pathways. Design, test, and optimize high-converting landing pages for ABM accounts, paid campaigns, and product launches.

2. GEO & Content Seeding: Build and execute Generative Engine Optimization strategy to grow brand citations across AI search platforms (ChatGPT, Perplexity, Gemini). Personally seed initial content on Reddit, Quora, and B2B media, then onboard and direct agencies to scale.

3. ABM Ops & MarTech: Deploy and scale visitor deanonymization (Apollo.io) to surface target-account intent for sales. Own UTM governance, lead routing, form integrations, and CMS–automation–CRM sync.

4. Paid Acquisition: Plan, launch, and optimize B2B campaigns across LinkedIn Ads, Google Search/Display, and programmatic retargeting; build and maintain Target Account Lists for multi-channel ABM.

5. Budget & Commercial ROI: Own