Marketing Analyst - Affiliates
Triskel Consulting
AI assistant
Job Description
On behalf of our client in Limassol, a fast growing company operating in the iGaming sector, we are looking for a Marketing Analyst to lead the data and commercial analytics for their affiliate marketing program. In this role, you will evaluate partner performance, model commercial deal profitability, safeguard marketing ROI, and maintain the analytical systems supporting the affiliate operations.
You will serve as the analytical partner to commercial affiliate managers and marketing leadership, transforming complex player activity and financial metrics into clear, data-driven decisions across our regulated markets.
Responsibilities
- Analyze the complete player acquisition funnel: Impressions Clicks Registrations First Time Deposits (FTD) Qualified Deposits Net Gaming Revenue (NGR).
- Build cohort and retention analyses to track player Lifetime Value (LTV), payback velocity, and churn rates across individual partners and traffic