Job Description

A. PROFILE

Role Title: Digital App Analytics Manager
Reporting to: App Design and Development Senior Manager
Division: Digital
Department / Section: App Design & Development

B. CONTEXT

Purpose:

The role is responsible for leading app performance analytics and transforming data into strategic insights that drive user growth, engagement, retention, and revenue across the U9 digital ecosystem. The position also establishes analytics standards, optimizes tracking frameworks, and provides actionable recommendations to enhance customer experience and business performance.

Context:

Being part of the Digital Team, which manages the full digital ecosystem including SuperApp, M-Pitesan, Dealer App, U9 Website, digital products and services such as