Job Description

A. PROFILE

Role Title: Business Performance Manager
Reporting to: Acquisition & Growth Senior Manager
Division: Digital & MFS
Department / Section: Digital & MFS

B. CONTEXT

Purpose: To monitor, evaluate, and optimize overall MFS business performance and portfolio growth by tracking macro wallet metrics while driving commercial efficiency, acquisition performance, and unit economics across all digital marketing, ground activations, and lifecycle retention initiatives.
Context: Situated within the User Acquisition & Growth team of MFS Business, this role serves as the central analytical engine bridging team-level acquisition metrics with overall MFS business health. It directly supports growth leadership and departmental heads by evaluating total wallet transaction volume and value, analyzing