Job Description

A. PROFILE

Role Title: Customer Growth and Acquisition Senior Manager
Reporting to: Head of Product & Services
Division: Digital & MFS
Department / Section: Digital & MFS

B. CONTEXT

Purpose: To drive the MFS wallet adoption by owning customer acquisition, engagement, and retention efforts. Main objective of this role is to lead the sustainable Monthly active users, various use-case engagement, and transactions by relying on tailored promotions and digital marketing efforts relying on consumer insights and market dynamics in compliance with regulations and risk standards.

C. ROLE ACCOUNTABILITIES

1. Growth Strategy & Commercial Performance

Formulate and execute the annual customer acquisition, activation, engagement, and growth roadmap aligned with business targets.
Drive sustainable