Job Description

A. ROLE PROFILE

Role Title: Super App and Digital Channel Senior Manager
Reporting to: Digital Tx, Products & Services Director
Division: Digital
Department / Section: Digital

B. CONTEXT

Purpose: To drive the growth and stability of digital platforms particularly the U9 App by increasing user penetration, enhancing customer engagement, and maximizing revenue contribution through digital channels. This role is responsible for ensuring the successful execution of the digital roadmap, delivering planned initiatives, and implementing impactful engagement campaigns across all key digital touchpoints, including social media, messaging apps, and in-app notifications.

Context: Digital Department is responsible to drive digital channel growth and revenue contribution on overall revenue as