Job Description

A. PROFILE

Role Title: Trade Branding Strategy & Planning Manager
Reporting to: Marketing Communications Director
Division: Marketing
Department / Section: Marcom

B. CONTEXT

Purpose: This position is the strategic architect and visual guardian of the U9 brand in the physical world. This role acts as the central bridge between the core Marketing Communication team and the GTM and Regional S&D teams. Responsibilities include defining visual identity standards, designing high-impact Point-of-Sale Materials (POSM), Trade Branding, on the ground visibility, and authoring the localized execution playbooks. This role ensures that U9 achieves dominant, premium on-ground visibility and high brand awareness across all territories through flawless cross-functional alignment.

Context: The Marketing Communication Department is responsible for executing and implementing brand