Marketing & Content Strategist

VirtueStaff is seeking an autonomous Marketing & Content Strategist to develop, execute, and fully own end-to-end marketing initiatives. This role moves beyond simple content posting, requiring strategic ownership of search engine optimization, paid advertising campaigns, audience research, and multi-channel content operations. Working independently, the strategist will edit and publish video assets, manage newsletters, run paid ad campaigns across Google and Meta, and measure campaign return through structured KPIs.

Responsibilities

• Develop, implement, and direct comprehensive SEO and multi-channel marketing plans.
• Establish, track, and report performance KPIs across organic, paid, and content campaigns.
• Edit and optimize video content for YouTube using Descript.
• Manage end-to-end publishing workflows for company blogs, LinkedIn posts, and email newsletters via Constant Contact (or equivalent platforms).
• Conduct