SEO Lead
VT Markets
AI assistant
Job Description
Strategy and leadership
Build and own the SEO and GEO roadmap across all domains and regional sites
Lead and coach SEO specialists, set priorities and review their work
Manage SEO tools, budgets and link-building partners
Present performance and plans to the Head of Content & SEO and wider Marketing
On-page and content
Lead keyword and topic research to find the biggest growth opportunities by market
Set and update SEO guidelines for blog posts, landing pages and educational content
Work with Content and Research & Education teams on briefs, refreshes and content gaps
Drive audits to fix decaying pages, cannibalisation and thin content
GEO and AI search
Grow how often AI answers (AI Overviews, ChatGPT, Perplexity, Gemini) mention and cite VT Markets
Track AI visibility, mentions and cited pages against key competitors
Shape content and structured data so our pages are easy for AI to understand and cite
Build and own the SEO and GEO roadmap across all domains and regional sites
Lead and coach SEO specialists, set priorities and review their work
Manage SEO tools, budgets and link-building partners
Present performance and plans to the Head of Content & SEO and wider Marketing
On-page and content
Lead keyword and topic research to find the biggest growth opportunities by market
Set and update SEO guidelines for blog posts, landing pages and educational content
Work with Content and Research & Education teams on briefs, refreshes and content gaps
Drive audits to fix decaying pages, cannibalisation and thin content
GEO and AI search
Grow how often AI answers (AI Overviews, ChatGPT, Perplexity, Gemini) mention and cite VT Markets
Track AI visibility, mentions and cited pages against key competitors
Shape content and structured data so our pages are easy for AI to understand and cite