Regional Sales Lead, APAC - Wise Business

About the Role:

Wise Business is building a structured global sales organisation to support businesses that need more guidance than a purely self-serve experience can provide.

We are looking for an experienced commercial leader to establish and lead the Wise Business sales motion across APAC from Singapore. This is not a role for someone inheriting an established team and operating model. You will initially be the senior sales owner for the region—developing the market plan, working priority opportunities, building cross-functional relationships, and creating the conditions to hire and scale the wider Singapore team.

The central Wise Business Sales function will define the core operating model, sales process, metrics, and payback methodology. You will have the autonomy to adapt regional tactics, channel priorities, and ways of working to what succeeds in APAC.

Role Overview — Day to Day

• Own the Wise Business sales strategy and execution plan for APAC.

• Assess the size, quality, and commercial potential of regional demand.

• Personally manage priority opportunities while the regional team is being established.

• Build a pipeline across inbound enquiries, profile signups, partnerships, events, and future outbound channels.

• Determine which APAC businesses should receive sales-led support and which should remain within self-serve.

• Build reliable regional forecasts and report on pipeline, conversion, activation, revenue, and payback.

• Identify regional product, onboarding, KYC, and operational blockers, then work with the relevant teams to resolve them.

• Establish relationships with APAC Country Managers and Wise Platform leaders as a senior regional peer.

• Recruit, onboard, and develop the first Singapore Account Executives.

• Create a strong coaching, pipeline-review, and performance-management cadence.

• Adapt central playbooks and enablement to APAC markets without creating an entirely separate sales system.

• Feed regional customer, competitor, and market intelligence into central Sales, Product, and leadership teams.